Caleb Fisher is the founder and face of FishWheels Diecast — a fast-growing online diecast car business driven by grit, instinct, and 19,000+ sales across platforms like Whatnot, TikTok, and fishwheelsdiecast.com.With zero business background and no corporate resume to lean on, Caleb built his following from scratch, drawing in nearly 5,000 followers on Whatnot and developing a diehard base of collectors and resellers who trust him for both inventory and insight.
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1
Turning a Side Hustle Into 19,000 Sales
From no experience to full-time hustle in the world of diecast
2
Cracking the Whatnot Code
How Caleb built a loyal buyer base and grew fast without gimmicks
3
Father-Son Legacy in Business
The role his dad played in sparking the passion and keeping it grounded
4
Collectors vs. Sellers
How he bridges the gap and serves both communities